How can Organic coconut water suppliers win customers' trust?

Not only do high quality products of leading organic coconut water suppliers satisfy customers, but also their policy and cutting edge technology investment can win customers' trust, and these are considered to be much more important because it can build long term relationship with partners and customers. Let's take Betrimex as an typical example. 

1/ Cocoxim - Organic coconut water products with high quality

Vietnam has been well-known for the quality of coconut, especially Ben Tre, one of province with the most coconuts around the country, is named "The coconut capital". However, local people have not become rich from coconut - related jobs or exploited effectively to bring qualified domestic coconut to the world. And Betrimex, one of the leading organic coconut water suppliers in Vietnam, realized and did it.

In order to catch up with the development of the economy as well as the globalization, Betrimex decided to develop a completed system of manufacturing plants to produce various products derived from coconut in Ben Tre province. One striking feature that should reveal is that Betrimex put their emphasis into exploiting Organic coconut which has been one of the favorite drinking trend of the worldwide consumption in recent years.

Flagship products of Betrimex at the present are Cocoxim packaged coconut water, coconut milk, desiccated coconut, coir net, coir carpet, coconut fiber, coconut peat block, coconut shell charcoal, activated charcoal, coconut oil,... For example, Original coconut water under Cocoxim label is made by 100% natural green coconuts that have been planted and met Organic standards certified by credible international organizations. Besides, no added sugar, no preservatives, and preserving the nutrients and fresh flavor of Ben Tre coconut are what this product brings to buyers. 

These product categories have gained a great deal of trust from both domestic and global partners and consumers because it not merely meets people's demand for healthy and natural products, but also show Betrimex's endless efforts to build up Vietnamese brand quality. 

2/ Betrimex's policy: Sustainable collaboration between corporate and farmers

In fact, Ben Tre province has experienced a significant rise in the coconut cultivating area as well as in the production in recent years because of the implementation of regional coconut industry development programme to 2020. This is considered as a marked point from which a close collaboration between the enterprises and farmers has been seen. 

Being a pioneer in accompanying with local farmers, Ben Tre Import Export Joint Stock Company - Betrimex has developed a policy in which the company would assist the farmers to stabilize production with pricing factor and create jobs for hundreds of local farmers. This really make Betrimex become “the brand for community”.

Follow this policy, the company has provided farmers with agricultural materials (periodically 4 times/year), such as fertilizers, bio-pesticides in compliance with standards of organic cultivation. Besides, Betrimex has organized the pesticide application program in order that many families may participate in (4 times/year).

3/ Invesments in cutting edge UHT technology

Thanh Thanh Cong Factory, the corporation that Betrimex has belonged, was the first manufacturing plant in Vietnam that applies the state-of-the-art European UHT technology in the production line to expand the manufacture scale and improve the quality. Similarly, they also have the aspiration to diversify products meeting demand for various target group, build brand and develop distribution system. Now, Cocoxim presents with packaged coconut water in four different flavors namely Green, Lotus, Kumquat and Pineapples, arousing customers' interest.

The presence of UHT technology in Betrimex has led a new trend in agriculture product production in Ben Tre in particular and in Vietnam in general. Besides, this investment obviously costs Betrimex a huge amount of money (factory's estalishment along with technology is about 22 million US dollars), showing the determination of increasing coconut value chain of Betrimex to the international market with high quality of products and services.

Beside some sigificant points that make customers trust such as investing in modern technology, policy of cooperating between farmers and corporations, Betrimex also concentrates on developing the sustainable material areas, especially Organic coconut materials. The representative of Betrimex revealed that they would like to expand the volume of production and distribution systems in both domestic and foreign market, creating jobs for local workers so as to contribute to the economic growth of the home province.

More information about UHT:

UHT treatment for preserving food began in France in the early 1800s, and Tetra Pak was the first corporation that applied UHT process as well as aseptic packaging systems, and then kick-started the growth of the UHT milk segment. Tetra Pak offers two alternative methods of UHT treatment including direct or indirect. 

- In direct heating, steam is injected into the product, and this is rapidly followed by flash cooling. The brevity of the treatment makes it possible to achieve very high product quality. Nevertheless, the process requires relatively high energy consumption in comparison with indirect UHT treatment.

- In indirect heating, the product will not come into direct contact with the heat source, but is instead heated using heat exchangers. The most cost-effective thing in this medthod is that most of the heat energy can be recovered.

In the light of these facts, we can see that there are a diversity of factors that can make customers trust one brand. The example of Betrimex, which is now the leading organic coconut water suppliers in Vietnam, is believed to give some valuable perception for readers! Hope you find useful information!

>> To know more information about Betrimex, read at betrimex.com.vn/en